Naf Scents Master Logo
Naf Scents·دار ناف للعطور
Brand Standards & Design System
Design System · Owner Approval Pending / v2.4 · 12 Nov 2026
Asset Register
00 Prologue | 01 Brand Platform | 02 Logo Geometry | 03 Chromatic Token | 04 Typographic System | 05 Art Direction | 06 Digital UI | 07 Handoff & Audit |08Packaging|09Applications
Design System & Governance Codex · Pending Approval

Naf Scents Brand Standards: Identity, Packaging and Digital Design.

This guide defines how Naf Scents should look, sound, and behave across packaging, retail materials, and digital products, with consistent English and Arabic execution.

Authority Riyadh Atelier & Paris Bureau
Revision v2.4 · 12 Nov 2026
Integrity Review pending
Codex Digest
Primary Mark Naf Scents Ribbon Monogram
Core Palette Ratio 60% Canvas / 30% Obsidian / 10% Sand
Display Font Noto Serif & Noto Naskh Arabic
Luxury Alignment Bilingual GCC Restraint
A statuesque panoramic luxury campaign still life showing a crystal NAF Scents perfume flacon with warm amber liquid and brushed gold detailing, resting alongside aged agarwood oud on a travertine plinth in a sunlit architectural atrium.
Campaign Scenography · Reference Specimen
Reference campaign composition: fragrance still life, travertine, oud and architectural light. Product authenticity and image rights require verification (DEC-07).
"The Art of Arabian Haute Parfumerie."

Art direction marries crystal flacon craft with warm sunlit travertine and contemplative Arabian luxury.

Working revision · 12 November 2026 · v2.4 approval pending. Image rights and commercial claims require DEC-07 verification. Read source authority and decisions.

Chapter 01

Brand Platform & Strategic Architecture

Principles for brand expression, product curation, and communication with GCC fragrance customers.

  1. Pillar 01 / Heritage Reimagined
    Purpose & Genesis
    Fragrance as Memory

    To preserve the noble lineage of Arabian agarwood (oud), taif rose, and ambergris through the prism of modern French haute extraction.

  2. Pillar 02 / Quiet Luxury Paradigm
    Positioning Formula
    Quiet Luxury, Carefully Applied

    Favor restrained materials, monochrome typography, and tactile packaging over ornate decorative treatments.

  3. Pillar 03 / Cross-Cultural Mastery
    Dual Geography
    Riyadh Heart · Paris Mind

    Bespoke GCC tastes anchored in Riyadh's connoisseur culture, crafted in historic French fragrance cradles of Grasse.

Brand Archetype

The 5 Personality Pillars & Boundaries

01. Statuesque
✓ IS: Commanding, tall, poised
✗ IS NOT: Arrogant or loud
02. Understated
✓ IS: Subtly confident, serene
✗ IS NOT: Bland or forgettable
03. Evocative
✓ IS: Poetic, sensory, deep
✗ IS NOT: Melodramatic or flowery
04. Artisanal
✓ IS: Meticulous batching
✗ IS NOT: Rustic or unfinished
05. Architectural
✓ IS: Grid-disciplined, clean
✗ IS NOT: Clinical or sterile
Verbal Governance

Brand Copywriting Converter & Contrast Engine

Copy benchmark
Off-Brand / Mass Commercial

"Experience the craziest mega blast of heavenly vanilla oud! Buy now for the best party fragrance guaranteed to turn every head in the room!!!"

Flaws: Excessive punctuation, hype slang, juvenile posture.
Naf Scents Editorial Voice

"Lune Féline Extrait sculpts Madagascar vanilla bean over smoky Tahitian ambergris. A brooding, velvet sillage crafted for quiet nocturnal presence."

Why it works: specific fragrance language, a calm tone, and restrained description.

Consolidated Bilingual Editorial & Localization Style Guide (CHG-26)

BR-009 & DEC-06 SPECIFICATION

Operational writing standards governing bilingual expression across digital touchpoints, e-commerce storefronts, and unboxing collateral. Distinguishes mandatory digital rules from literary packaging exceptions.

01. Mandatory Digital Conventions ACTIVE CODEX
  • Brand Nomenclature: Use "NAF Scents" (or "NAF" in logotype mark) in English. Use "دار ناف للعطور" or "ناف للعطور" in formal Arabic prose; "ناف" for calligraphic lockup.
  • Typography Casing: Title Case for primary titles, section headings, and navigation links. Sentence case for all body copy, descriptions, and feature lists. ALL CAPS with tracking for eyebrow metadata and category tags.
  • Digital Numeral Policy: Western Arabic digits (0–9) are strictly mandatory across digital UI, checkout pricing, cart items, volume quantities, and technical specifications (e.g., "100 ml", "SAR 790"). Eastern Arabic numerals are prohibited in web UI flows to ensure numeric searchability.
  • Currency Representation: English digital UI requires SAR [Amount] (e.g., "SAR 790", "SAR 1,180"). Arabic digital UI requires [Amount] ر.س (e.g., "790 ر.س", "1,180 ر.س").
  • Metric Units & Volume: Standardize as lowercase with preceding space: 100 ml, 50 ml, 10 ml. Arabic equivalents: ١٠٠ مل (packaging) or 100 مل (digital UI).
  • Understated Microcopy: Calls to action must remain restrained and dignified. Use "Acquire Flacon", "Explore Extraction", "Request Sample". Prohibit urgent marketing badges ("Buy Now!", "Flash Sale", "Hurry!").
02. Arabic Literary Rules & Open Gates (DEC-06) OWNER GATE
  • Punctuation Standards: Mandatory use of Arabic guillemets (« ... ») for fragrance titles, poetry, and quotes in Arabic. Enforce standard Arabic comma (،), semicolon (؛), and question mark (؟). Never use Latin inverted marks.
  • Eastern Numeral Packaging Exception: Eastern Arabic numerals (٠–٩; e.g., "١٠٠ مل"، "٧٩٠ ر.س") are reserved exclusively for ceremonial unboxing cards, literary box manifestos, and physical coffret inserts.
  • French Fragrance Nomenclature: French fragrance titles (*Lune Féline*, *Nuda Veritas*, *Macaron Bourbon Intense*) must be italicized in Latin script. Arabic pairing roster is pending owner sign-off under DEC-06 (e.g., «Lune Féline» · لونا فيلين).
  • Sensory Lexicon: Mandate olfactory vocabulary: "flacon", "sillage", "extrait de parfum", "botanical terroir", "distillation", "pure resin". Prohibit cheapened mass-market terminology ("spray", "juice", "cheap luxury").
  • Native Arabic Review: Qualified native Arabic editorial review and brand-owner acceptance are required for formal brand copy; legal disclaimers also require authorized legal review. DEC-06 remains open; packaging work remains deferred.
  • Trademark Placement: Legal placement of Class 3 (Perfumes) and Class 4 (Bakhoor) registration marks (®) relative to the Arabic terminal ligature of "ناف" tracked under DEC-06.
PDF pp. 04–09

Brand Story & Archetype Reference

Historical source material, retained verbatim where quoted. Adoption as official positioning awaits owner approval.

PDF p. 04PDF SOURCE · APPROVAL UNVERIFIED

Proposed Brand Story & Signature Line

Born from a devotion to the unseen and the eternal, NAF is more than a name; it is a standard, a presence, and a promise. In a world of fleeting trends and overproduced luxury, NAF stands apart as the guardian of perfumery’s true art: the curation of rare, exceptional scents worthy of being remembered.

We travel far for purity; from the golden coasts where ambergris meets the tide, to the midnight fields of jasmine, to the ancient forests where oud is born. Each element is chosen not for popularity, but for its NAF; that sacred, unspoken essence of excellence.

Every bottle we present has passed through a meticulous journey; researched, tested, and selected by those who understand that fragrance is not decoration, but declaration. A quiet power. A signature that enters before you do, and lingers long after you’ve gone.

NAF is not here to be everywhere. It is here to be yours.

Your presence. Your story. Your unshakable mark on the senses.

NAF: The Essence of Perfection.

PDF p. 06PDF SOURCE · APPROVAL UNVERIFIED

Brand Archetypes

  • Primary: Creator — crafting artistic, distinctive expressions.
  • Secondary: Magician — transformative sensory experiences through scent.
  • Visual character: clean surfaces, muted neutrals, gold accents, soft lighting, tactile materials.
PDF pp. 05–06PDF SOURCE · APPROVAL UNVERIFIED

Proposed Experience Goals

  • Elevate perception of NAF as artisanal high-end fragrance curation.
  • Make unboxing personal, collectible and premium.
  • Adapt presentation to different perfume sizes without compromising the experience.
PDF pp. 07–09 also associate gold, white and black with rarity, cultural depth, simplicity, purity, prestige and mystery. These are color-psychology descriptors—not proof of an approved corporate values, mission or vision statement. The HTML’s existing positioning remains unchanged.
Chapter 03

Chromatic Architecture & Interactive Token Swatches

Click any format card to copy validated production codes (HEX, RGB, CMYK, OKLCH) with instant tactile confirmation.

  1. Primary Ground #000000
    Obsidian CharcoalCore Anchor
    RGB: 0, 0, 0
    CMYK: 70, 65, 60, 90
    OKLCH: 0.00 · 0.000 · 0
  2. Signature Brand Sand #A89C90
    Cashmere SandScript Accent
    RGB: 168, 156, 144
    CMYK: 28, 28, 35, 2
    OKLCH: 0.68 · 0.021 · 65
  3. Purity Canvas #FFFFFF
    Pristine Canvas60% Whitespace
    RGB: 255, 255, 255
    CMYK: 0, 0, 0, 0
    OKLCH: 1.00 · 0.000 · 0
  4. Secondary Surface #F6F5F4
    Alabaster MistCard Wells
    RGB: 246, 245, 244
    CMYK: 2, 2, 3, 0
    OKLCH: 0.97 · 0.002 · 80
  5. Editorial Subtitle #545352
    Smoky SlateMetadata Typography
    RGB: 84, 83, 82
    CMYK: 60, 52, 53, 26
    OKLCH: 0.44 · 0.003 · 45
  6. Aged Resin Note #3E362F
    Bronze AmberDeep Warmth
    RGB: 62, 54, 47
    CMYK: 55, 60, 68, 52
    OKLCH: 0.32 · 0.018 · 55
  7. Rare Offering / Urgency #DC2626
    Crimson ReserveMicro-Sale Tag
    RGB: 220, 38, 38
    CMYK: 0, 95, 90, 0
    OKLCH: 0.58 · 0.220 · 28
Measured Color Pairs · Web Accessibility Target: WCAG 2.2 AA
Primary #000000 / #FFFFFF: 21:1. Pair measurement only; it does not establish whole-site conformance. DEC-03 near-black is resolved as #000000; print gold calibration remains open.
Scoped evidence
Chapter 04

Typographic System & Symmetrical Bilingual Duality

Noto Serif paired with stately Arabic Naskh script achieves optical parity across GCC and Western luxury formats.

Hierarchy Scale

Scale Specimen & Metric Engine

LEVEL: DISPLAY-HERO (40px / 48px LH / 600 Weight / -0.01em) TOKEN: font-display-hero text-display-hero
Pure Olfactory Architecture
عمارة العطور النقية والهيبة المكانية
LEVEL: HEADLINE-LG (32px / 40px LH / 600 Weight) TOKEN: font-headline-lg text-headline-lg
Artisanal Distillations from Grasse to Riyadh
تقطير حرفي رفيع من مزارع غراس إلى قلب الرياض
LEVEL: HEADLINE-MD (24px / 32px LH / 500 Weight) TOKEN: font-headline-md text-headline-md
The Tactile Ceremony of Aged Resin and Pure Flower Extractions
طقوس التبخير المترفة وخلاصات العود ودهن الورد النقي
LEVEL: BODY-LG (16px / 28px LH / 400 Weight / Manrope) TOKEN: font-body-lg text-body-lg

Fragrance at Naf Scents is never treated as a vanity accessory. It is an enduring emotional sanctuary, an intimate invisible sculpture carried across time and desert wind.

العطر في دار ناف ليس مجرد زينة عابرة، بل هو محراب حسي متصل بالذاكرة، ومنحوتة أثيرية غير مرئية ترافق الإنسان في حله وترحاله.

LEVEL: EYEBROW (12px / 16px LH / 600 Weight / 0.08em Tracked) TOKEN: font-eyebrow text-eyebrow
CHAPTER 04 · OLFACTORY SPECIFICATION الفصل الرابع · المواصفة العطرية المعتمدة
English Specimen

"From our sacred earth to the global horizon — essences sculpted to define indelible presence."

Noto Serif Display 500 / Optical kerning enabled
النموذج العربي المعتمد

"من عبق أرضنا.. إلى كل العالم — عطور تجسد الحضور المعماري والهيبة المتفردة."

خط نوتو نسخي عربي رفيع / تباعد أفقي مضبوط
10-Role Typographic Hierarchy & Fallback Register (CHG-25 / DEC-04)

Operational Font Responsibilities & Fallback Stacks

Active Web Stack Codified
Role & Application Active Typeface Scale, Line Height & Weight CSS Token / Class Verified Fallback Stack
01. Hero Display Heading Noto Serif 40px / 48px LH · Weight 600 · -0.01em font-display-hero "Noto Serif", Georgia, Cambria, serif
02. Section Primary Heading Noto Serif 32px / 40px LH · Weight 600 font-headline-lg "Noto Serif", Georgia, Cambria, serif
03. Subsection & Feature Heading Noto Serif 24px / 32px LH · Weight 500 font-headline-md "Noto Serif", Georgia, Cambria, serif
04. Card & Component Title Noto Serif 20px / 28px LH · Weight 500 font-headline-sm "Noto Serif", Georgia, Cambria, serif
05. E-Commerce Product Title Noto Serif 16px / 24px LH · Weight 500 font-title-card "Noto Serif", Georgia, Cambria, serif
06. Editorial Body (Lead / Intro) Manrope 16px / 28px LH · Weight 400 font-body-lg Manrope, ui-sans-serif, system-ui, sans-serif
07. Standard Body & Specifications Manrope 14px / 22px LH · Weight 400 font-body-md Manrope, ui-sans-serif, system-ui, sans-serif
08. Navigation, Controls & Buttons Manrope 12px / 16px LH · Weight 500/600 · 4px r-lg font-label-nav Manrope, ui-sans-serif, system-ui, sans-serif
09. Pricing, Currency & Digits Manrope 18px / 24px LH · Weight 700 (Western 0–9) font-price-lg Manrope, ui-sans-serif, tabular-nums, sans-serif
10. Arabic Display & Body Text Noto Naskh Arabic 20–32px (Headings 600) / 14–16px (Body 400) font-arabic "Noto Naskh Arabic", "Scheherazade New", "Amiri", serif
verified Script Coverage vs. Visual Preference

Noto Naskh Arabic is selected because it delivers complete Unicode Arabic glyph coverage, correct Tashkeel (diacritics) rendering, and harmonious optical stroke contrast when paired with Noto Serif. Thmanyah Serif Display (.otf) in assets/fonts/ provides local artisanal Arabic lettering but is currently unlinked in production CSS and lacks commercial web redistribution licenses.

lock Font Authority & Licensing Status (DEC-04)

The active digital web stack is definitively locked to Google Fonts open-source CDN assets (Noto Serif + Manrope + Noto Naskh Arabic). Historical proposals (Baskerville + Effra) remain non-binding under DEC-04. If the brand owner elects to deploy Baskerville or Effra, commercial embedding licenses from Monotype / Dalton Maag must be procured before digital implementation.

Chapter 05

Editorial Art Direction & Botanical Terroir Photography

Strict visual tenets: Solitary travertine plinths, unboxing reveals, daylight calibrated at 4800K–5200K, and 45% negative space.

RULE 01
Solitary Plinths

Flacons stand alone on travertine, sand, or alabaster blocks. No busy props.

RULE 02
Raw Terroir Truth

Depict aged resin chips, whole vanilla beans, and petals with honest macro resolution.

RULE 03
Dual Unboxing Layer

Hover states must reveal exterior box craftsmanship and interior gold foam sleeve.

RULE 04
Negative Space 45%

Minimum 40% to 50% unoccupied calm perimeter around any featured flacon.

RULE 05
4800K–5200K Daylight

Diffused morning light. Never use aggressive tungsten or unnatural neon gels.

Flacon Interactive Inspection Matrix (Hover Card to Reveal Packaging)

Hover Card to inspect packaging
Atelier Des Ors Lune Feline perfume bottle filled with golden fragrance liquid and shimmering gold dust particles against a clean white backdrop. Atelier Des Ors luxury black and gold gift box with embossed pattern and drawer packaging resting next to the open velvet slot holding the perfume flacon on a reflective surface. Extrait 100ml
Lune Féline Extrait
Cardamome · Ambre Gris · Vanille
SAR 1,180 Atelier Des Ors
Luxury black velvet pouch with white embroidered Naf Scents calligraphy logo sitting beside a pristine heap of rare aged agarwood oud wood chips on a clean white surface with sharp shadows. Extreme macro close-up of dark resinous aged kinam agarwood oud tree bark fibers displaying raw natural organic texture with white Naf Scents signature logo watermark. Reserve Agarwood
Royal Wild Kinam Oud
Assam Terroir · 25-Year Cured Resin
SAR 2,450 Private Collection
Macaron Bourbon Intense perfume bottle on a clean product background. Macaron Bourbon Intense presentation packaging. Intense EDP
Macaron Bourbon Intense
Rum · Tonka Bean · Caramel Wood
SAR 890 In Stock
Nuda Veritas perfume bottle on a clean product background. Nuda Veritas presentation packaging. L'Artisan 100ml
Nuda Veritas EDP
Orange Blossom · Osmanthus · Moss
SAR 920 Active Formula
Third-Party Brand Curation Notice (DEC-07): Products depicted above (Atelier Des Ors [Lune Féline, Nuda Veritas], Nicolaï Parfumeur-Créateur [Macaron Bourbon Intense], and catalog references to Rosendo Mateu and Lorenzo Villoresi) represent curated niche brand formulations. Bundled catalog imagery is 72 DPI web reference material; commercial usage rights, photographer releases, and brand exclusivity claims are unverified and tracked under open decision gate DEC-07.
Official Graphic Language · CHG-17

Official Pattern & Leaf Motif Architecture

Original, owner-approved vector SVG patterns and leaf motifs from Master_Patterns/. Designed for premium packaging, rigid boxes, tissue wraps, and digital touchpoints.

13 PATTERN & MOTIF SVG MASTERS · APPROVED

01 · NAF Leaf Motif Asset Family (3 SVG Masters · viewBox: 0 0 99.3 56.6)

Master_Patterns/
NAF Leaf Motif Charcoal
Charcoal Leaf Motif
Transparent · Deep Charcoal (Light Surfaces)
naf_leaf_motif_charcoal.svg Download SVG
NAF Leaf Motif Gold
Gold Leaf Motif
Transparent · Desert Gold (Dark Surfaces)
naf_leaf_motif_gold.svg Download SVG
NAF Leaf Motif White
White Leaf Motif
Transparent · Crisp White (Obsidian Surfaces)
naf_leaf_motif_white.svg Download SVG

02 · Pattern 01 — Whisper of Luxury (5 SVG Masters · viewBox: 0 0 936 359)

Continuous Typographic Ribbon & Leaf Lattice
Pattern 01 Whisper of Luxury on Cream
On Cream
Embedded BG · #F1E6B2 Plate
naf_pattern_01_..._on_cream.svg Download SVG
Pattern 01 Whisper of Luxury on Charcoal
On Charcoal
Embedded BG · #222223 Plate
naf_pattern_01_..._on_charcoal.svg Download SVG
Pattern 01 Whisper of Luxury White Transparent
White Transparent
Transparent · White Graphic
naf_pattern_01_..._white.svg Download SVG
Pattern 01 Whisper of Luxury Charcoal Transparent
Charcoal Transparent
Transparent · Charcoal Graphic
naf_pattern_01_..._charcoal.svg Download SVG
Pattern 01 Whisper of Luxury Gold Transparent
Gold Transparent
Transparent · Warm Gold Graphic
naf_pattern_01_..._gold.svg Download SVG

03 · Pattern 02 — Flow of Scent (5 SVG Masters · viewBox: 0 0 936 359)

Topographic Contour Rhythm & Scent Dynamics
Pattern 02 Flow of Scent on Black
On Black
Embedded BG · #000000 Plate
naf_pattern_02_..._on_black.svg Download SVG
Pattern 02 Flow of Scent on Charcoal
On Charcoal
Embedded BG · #222223 Plate
naf_pattern_02_..._on_charcoal.svg Download SVG
Pattern 02 Flow of Scent White Transparent
White Transparent
Transparent · White Curves
naf_pattern_02_..._white.svg Download SVG
Pattern 02 Flow of Scent Charcoal Transparent
Charcoal Transparent
Transparent · Charcoal Curves
naf_pattern_02_..._charcoal.svg Download SVG
Pattern 02 Flow of Scent Gold Transparent
Gold Transparent
Transparent · Warm Gold Curves
naf_pattern_02_..._gold.svg Download SVG

Pattern & Motif Specification Register

13 Authenticated SVG Assets
Family Variant Filename viewBox Background Treatment Status
Leaf Motif Charcoal naf_leaf_motif_charcoal.svg 0 0 99.3 56.6 Transparent (Light surfaces) OWNER APPROVED
Leaf Motif Gold naf_leaf_motif_gold.svg 0 0 99.3 56.6 Transparent (Dark surfaces) OWNER APPROVED
Leaf Motif White naf_leaf_motif_white.svg 0 0 99.3 56.6 Transparent (Obsidian surfaces) OWNER APPROVED
Pattern 01 — Whisper of Luxury On Cream naf_pattern_01_whisper_of_luxury_on_cream.svg 0 0 936 359 Embedded Cream Plate (#F1E6B2) OWNER APPROVED
Pattern 01 — Whisper of Luxury On Charcoal naf_pattern_01_whisper_of_luxury_on_charcoal.svg 0 0 936 359 Embedded Charcoal Plate (#222223) OWNER APPROVED
Pattern 01 — Whisper of Luxury White naf_pattern_01_whisper_of_luxury_white.svg 0 0 936 359 Transparent (Dark / Noir stock) OWNER APPROVED
Pattern 01 — Whisper of Luxury Charcoal naf_pattern_01_whisper_of_luxury_charcoal.svg 0 0 936 359 Transparent (Light / White stock) OWNER APPROVED
Pattern 01 — Whisper of Luxury Gold naf_pattern_01_whisper_of_luxury_gold.svg 0 0 936 359 Transparent (Foil / Metallic stock) OWNER APPROVED
Pattern 02 — Flow of Scent On Black naf_pattern_02_flow_of_scent_on_black.svg 0 0 936 359 Embedded Black Plate (#000000) OWNER APPROVED
Pattern 02 — Flow of Scent On Charcoal naf_pattern_02_flow_of_scent_on_charcoal.svg 0 0 936 359 Embedded Charcoal Plate (#222223) OWNER APPROVED
Pattern 02 — Flow of Scent White naf_pattern_02_flow_of_scent_white.svg 0 0 936 359 Transparent (Dark / Obsidian stock) OWNER APPROVED
Pattern 02 — Flow of Scent Charcoal naf_pattern_02_flow_of_scent_charcoal.svg 0 0 936 359 Transparent (Light / White stock) OWNER APPROVED
Pattern 02 — Flow of Scent Gold naf_pattern_02_flow_of_scent_gold.svg 0 0 936 359 Transparent (Metallic / Foil stock) OWNER APPROVED
Historical Agency Proposal Reference (PDF pp. 17–18)

Historical Proposal Genesis

Reference Proposal

The deck pages below from the 19 August 2025 presentation illustrate the conceptual genesis of the pattern collection. The official, owner-approved vector SVG patterns and leaf motifs are now fully delivered, authenticated, and showcased in the authoritative gallery above.

PDF p. 17HISTORICAL CONCEPT

01 · A Whisper of Luxury (Proposal Concept)

Repeating brand-promise text and delicate leaf motif — proposal rendering from PDF page 17
PDF p. 17 · Repeating brand-promise text and delicate leaf motif · click to enlarge

Conceptual proposal for repeating "The Essence of Perfection" and leaf motif. Superseded in production by the official SVG collection in Master_Patterns/.

PDF p. 18HISTORICAL CONCEPT

02 · The Flow of Scent (Proposal Concept)

Contour-line pattern inspired by scent and desert forms — proposal rendering from PDF page 18
PDF p. 18 · Contour-line pattern inspired by scent and desert forms · click to enlarge

Topographic contour lines translating olfactory diffusion into visual rhythm. Superseded in production by the official SVG collection in Master_Patterns/.

For channel crops, licensing records and structural examples, see application guidance.

Chapter 06

Digital UI Standards & E-Commerce Components

Use a 4px button radius, 8px card radius, and soft tonal elevation instead of hard shadows.

Technical Radius Specification & Utility Mapping (BR-005) RECONCILED

In this project's compiled stylesheet (brand-tailwind-static.css), border-radius tokens are explicitly mapped: Buttons & Form Inputs: 4px radius (--radius-lg: .25rem / utility class rounded-lg). Product Cards & Containers: 8px radius (--radius-xl: .5rem / utility class rounded-xl). Architectural Note: Whereas standard default Tailwind maps rounded-lg to 0.5rem (8px), NAF Scents' custom configuration intentionally defines lg as 0.25rem (4px) and xl as 0.5rem (8px). Code implementations and generative tools must apply rounded-xl for 8px card geometry to ensure strict visual consistency with the design codex.

Component 01 · Primary Flacon Card SPEC: RAD 8PX / 1PX HAIRLINE
Atelier Des Ors Lune Feline perfume bottle filled with golden liquid resting on clean white surface. -15% Private Concierge
Haute Perfumerie Extrait

Lune Féline Pur Extrait

A nocturnal symphony of Madagascar Bourbon vanilla and dark woods.

Olfactory Accord:
Top: Cardamom Heart: Ambergris Base: Vanilla Bean
SAR 1,180 SAR 1,390
Component 02 · Button Taxonomy
Primary Solid CTA Radius 4px · #000000
Secondary Architectural Radius 4px · 1px hairline
Frosted Media Control Blur 12px · 55% Obsidian
Component 03 · Input Fields
Max 28 characters for flacon collar engraving.

Implementation reference & coverage

Working specification · exact existing tokens, component anatomy, states, responsive and RTL rules, verification criteria, and DTCG/Figma compatibility. Coverage status describes specification completeness; it is not release approval.

Read component implementation referenceRead coverage matrix

Native iOS & iPadOS extension

Reference specification · proposed platform mapping, based on Apple guidance. No app or commerce requirements are approved. Native font licensing, Arabic review and dark appearance values require owner decisions.

Read native platform reference
Chapter 07

Production Handoff & Audit Governance Checklist

This section records handoff assets, production specifications, source rights, and unresolved approvals.

Vector Identity Kit

Official Owner-Approved SVG Masters: 14 logos, 3 leaf motifs, and 10 patterns. Complete 27-file master archive with preserved directory structure.

Download Master SVG Archive (27 Files · ZIP)
JSON Design Tokens

Exportable Tailwind CSS config, CSS variables, and W3C token formats for engineering handoff.

Web Typography Package

Pre-hinted WOFF2 webfonts for Noto Serif Display, Arabic Naskh, and Manrope with font-display swap.

Editorial Press Campaign

Reference imagery only. Licensed press masters, camera originals, and production-resolution files are not included; rights require DEC-07 verification.

Designer Judgment Calls & Audit Checklist

Section 07.4 Validation
Hot Foil Stamping on Raw Cotton Stock APPROVED DESIGNER CALL

Specified Kurz Luxor 428 foil with high-frequency micro-etching to eliminate halo bleeding on 450gsm textured unboxing drawers.

Olfactory Scented Unboxing Tissue Mist [NEEDS INPUT: Atelier Chemistry]

Determining oil concentration threshold for the signature tissue paper mist so that volatile top notes do not deteriorate packaging adhesive during GCC summer logistics.

Trademark Registration Marks in Arabic Lockups LEGAL REVIEW

GCC Class 3 (Perfumes & Cosmetics) and Class 4 (Incense & Bakhoor) registration symbol positioning relative to the Arabic terminal ligature of "ناف".

Brand Document Authority & Release Governance (CHG-23 / DEC-01)
Active Digital Baseline · DEC-01 Open

This codex serves as the unified operational standard for NAF Scents, reconciling digital design systems, physical brand applications, and historical proposals from THE ONLY AGENCY’s 19 August 2025 presentation. To ensure strict legal and design integrity, every element in this system is bound to an explicit authority tier and precedence rule.

Governance Field Operational Specification Verification Evidence Authority Status
Document Title NAF Scents Brand Standards & Digital Design System HTML <title>, 01_CURRENT_AUTHORITATIVE_SPECIFICATION/DESIGN.md Codified Baseline
Active Version v2.4 (Active Digital Living Specification) Header spec chip; Section 1 DESIGN.md Operational
Document Ownership NAF Scents Brand Principal / Managing Director Riyadh Atelier & Paris Bureau Executive Authority
Approval Status Active Digital Baseline (Formal Executive Release Sign-off Pending under DEC-01) Owner Decision Register (DEC-01) Pending Owner Sign-off (DEC-01)
Vector Asset Clearance All 27 original SVG logo and pattern masters confirmed authentic and approved DEC-02 Resolved; NAF_Scents_Official_SVG_Masters.zip Owner Approved (DEC-02)
Revision Lifecycle Historical labels retained: v1.0 / Q3 2024; v2.4 / Q1 2025. Historical presentation: 19 Aug 2025. Working revision: 12 Nov 2026; formal release pending DEC-01. Audit Trajectory & Change Registers Controlled Iterations 1–6
Five-Tier Authority Taxonomy
Tier 1: Active Digital Specifications

Codified e-commerce UI rules, tokens in brand-tailwind-static.css, 4px/8px component geometry, and authentic SVG masters. Normative baseline for all software implementations.

Tier 2: Pending Owner Approval

Strategic brand governance decisions tracked under Decision Register DEC-01 through DEC-08 (formal release, color compilation, font licensing, packaging engineering, Arabic editorial review).

Tier 3: Historical Proposals

THE ONLY AGENCY 19 Aug 2025 presentation contents (Gift/Personal packaging concepts, Baskerville/Effra typography, print palette). Non-authoritative precedent; non-binding on digital tokens.

Tier 4: Proposed Specifications

Packaging 6-gate release checklists, prepress dieline tolerances, bilingual localization frameworks, and AI governance retrieval protocols awaiting formal executive ratification.

Tier 5: Superseded / Deprecated

Legacy exploratory mockups, outdated drafts, and CSS typographic simulations superseded by authentic SVG masters. Strictly prohibited from active production deployment.

Governance Gate (DEC-01)

No pending, proposed, or historical material may be designated as officially released without documented executive authorization from the NAF Scents brand owner.

Authoritative Source Hierarchy & Precedence Order (CHG-24)
Precedence Level Authoritative Source Governing Role & Scope Conflict Resolution Rule
Level 1 (Highest) Master SVG Directories (Master_Logos/ & Master_Patterns/) 27 authentic owner-approved vector identity, pattern, and motif masters Absolute authority for all brand identity artwork. Supersedes any raster PNG or CSS simulation.
Level 2 Living HTML Guidelines & 01_CURRENT_AUTHORITATIVE_SPECIFICATION/DESIGN.md Design system constitution, component geometry, interactive patterns, and layout rules Primary authority for digital UI, web layout, token usage, and spacing. Supersedes uncodified proposals.
Level 3 Compiled CSS (brand-tailwind-static.css) & Manifest Compiled CSS variables, utility classes, and production asset catalog Implementation artifacts. Subservient to Levels 1 & 2; discrepancies escalate to DEC-03 or DEC-04.
Level 4 Proposed Specifications (Packaging, Editorial, AI) Prepress dielines, Arabic localization rules, and AI knowledge retrieval protocols Operational guides. Binding only after explicit executive ratification under DEC-05, DEC-06, DEC-08.
Level 5 (Precedent) Historical Agency Presentation (19 Aug 2025 PDF) Creative exploration, unboxing concepts, Baskerville/Effra references, print color palette Non-authoritative precedent. Never overrides active digital specifications without owner adoption.

Conflict Resolution Protocol: When discrepancies occur across files, AI agents and engineers must enforce the hierarchy above. Technical or strategic divergences must be logged in the Owner Decision Register (DEC-01 through DEC-08) rather than resolved through arbitrary assumptions.

Brand Asset Access & Compliance Standards

Official Brand Assets & Implementation Directives

Guidelines for authorized partners, suppliers, and media representatives deploying NAF Scents brand assets across print and digital touchpoints.

Authentic Vector Masters

All brand executions must strictly reference the 27 owner-approved SVG masters. Unofficial approximations, manual retracing, and modified colorations are strictly prohibited.

Authorized Commercial Use

NAF Scents identity assets and trademarks are proprietary. Commercial reproduction, packaging dieline manufacture, and editorial features require prior written authorization.

Governance & Specification Access

Engineering tokens, component anatomy, and complete specifications are codified in the technical reference package for certified developers and partners.

Open Specification Reference

AI Brand Governance & Knowledge Retrieval

Working extension of the existing authority protocol · source precedence, evidence metadata, image and editorial controls, approval gates, and seven reusable templates. Governance proposals await DEC-08 owner ratification; Arabic copy awaits native review.

Read governance rules & templates
Owner-deferred development

08 · Packaging — Coming Soon

Packaging development is deferred by the owner. This guide does not publish approved packaging specifications or manufacturing requirements. Historical concepts remain references only; no production approval or timeline is implied.

NEW CHAPTER 09 · PDF pp. 26–45

09 · Physical Brand Applications

Mockups are visual precedents for production briefs; no editable artwork files, sizes or rights are implied beyond stated PDF details.

For canonical photography and image direction, see Art Direction.

PDF pp. 27–29PDF SOURCE · APPROVAL UNVERIFIED

White Boutique Bag

White textured bag with metallic logo and ribbon handles — proposal rendering from PDF page 28
PDF p. 28 · White textured bag with metallic logo and ribbon handles · click to enlarge

Gift-edition white bag with light-gold handles, warm metallic branding and crisp texture. The PDF shows concepts rather than full printer dielines.

PDF pp. 39–41PDF SOURCE · APPROVAL UNVERIFIED

Black Boutique Bag

Black matte boutique bag and black fabric handles — proposal rendering from PDF page 40
PDF p. 40 · Black matte boutique bag and black fabric handles · click to enlarge

Personal-edition black bags use tonal black handles and discreet marking; materials, minimum logo size and finished measurements require production definition.

PDF pp. 42–45PDF SOURCE · APPROVAL UNVERIFIED

Business Card System

Business card front and rear with serif name hierarchy — proposal rendering from PDF page 43
PDF p. 43 · Business card front and rear with serif name hierarchy · click to enlarge

White card with restrained muted-gold leaf/logo. The PDF supplies mockups but not definitive sizes, bleed, ink profiles, type licenses or editable templates.

PDF pp. 26, 38PDF SOURCE · APPROVAL UNVERIFIED

Certificates of Authenticity

Certificate cards in black and white configurations — proposal rendering from PDF page 38
PDF p. 38 · Certificate cards in black and white configurations · click to enlarge

The presentation depicts gift and personal-edition certificates. Field names, verification workflow, serial-number logic and anti-counterfeit rules are not specified.

PDF p. 37PDF SOURCE · APPROVAL UNVERIFIED

Gold Brand Keychain

Wax-seal-inspired gold metal branded pendant — proposal rendering from PDF page 37
PDF p. 37 · Wax-seal-inspired gold metal branded pendant · click to enlarge
  • Proposed zinc-alloy or brass with gold electroplating; matte/satin finish.
  • Pendant diameter ~35–40 mm, thickness 3–4 mm.
  • Chain ~25–30 mm; keyring outer diameter ~30 mm.
  • PDF suggests metallic Pantone 871 C or supplier-matched gold finish.
PDF pp. 17–18PDF SOURCE · APPROVAL UNVERIFIED

Brand Pattern Across Touchpoints

Repeated brand promise and leaf motif reference — proposal rendering from PDF page 17
PDF p. 17 · Repeated brand promise and leaf motif reference · click to enlarge

Production files for repetitive patterns, foil impressions, fabric weaving and layout proportions must be prepared from licensed vector masters rather than extracted page illustrations.

Before approving artwork, validate THE ONLY AGENCY’s ownership/licensing notice (PDF p. 02), review any individual contact information shown in mockups, and obtain original print files and supplier specifications. This edition does not reproduce the PDF itself or commercial font files.

Editorial, photography & channel applications

Proposed structural guidance · social posts, stories, announcements, banners, email and advertisements. Every application requires an asset/rightsholder record, channel export specification and human review. Examples establish no new campaign approval. Packaging & Unboxing remains Coming Soon.

Read application & photography standards